Most paid marketing strategies require businesses to pay upfront for an advertising plan they hope will generate a return. Even cost-per-click advertising isn’t a sure thing—you might end up paying heavily for clicks that never convert into sales. Affiliate marketing is a rare exception. Because payouts are directly tied to sales, well-run affiliate programs rarely … Read more
So you’ve created your brand’s latest TikTok ad campaign, submitted it via TikTok Ads Manager, and it’s been running for a while. You monitor your campaign performance, see that your ads are showing up on users’ timelines, but here’s the frustrating part—you’re not seeing the conversions you hoped for. If this scenario feels familiar, you’re … Read more
Let’s be honest—Meta Ads and Google Ads have dominated the PPC space for years. For a long time, they were the default options for brands looking to drive traffic, leads, and sales online. But attention is shifting, and fast. Enter TikTok. TikTok has completely changed how people discover content, products, and brands. It was the … Read more
Currently, suspensions of TikTok ad accounts are becoming increasingly common among advertisers as TikTok continues to tighten its advertising policies and compliance systems. This situation can happen to any advertiser, even experienced marketers with years of Paid Media expertise. When your TikTok Ads account gets suspended, it can instantly disrupt your marketing campaigns, pause all … Read more
TikTok ads are no joke. With over 2 billion global users, TikTok has become one of the most powerful platforms for capturing attention, shaping trends, and driving real revenue. Eddie Yoon, Senior Director of Paid Media at NP Digital, puts it clearly: “Businesses ignoring TikTok are missing out on the biggest attention-grabbing platform in digital … Read more
