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Let’s be honest—Meta Ads and Google Ads have dominated the PPC space for years. For a long time, they were the default options for brands looking to drive traffic, leads, and sales online. But attention is shifting, and fast. Enter TikTok. TikTok has completely changed how people discover content, products, and brands. It was the … Read more
The world of TikTok is fast-moving, competitive, and full of opportunity. With millions of highly engaged users scrolling daily, TikTok offers brands a powerful way to reach their ideal customers, capture attention, and drive real revenue. However, in today’s challenging economic climate, where every marketing dollar must justify its return, a basic or set-and-forget TikTok … Read more
Currently, suspensions of TikTok ad accounts are becoming increasingly common among advertisers as TikTok continues to tighten its advertising policies and compliance systems. This situation can happen to any advertiser, even experienced marketers with years of Paid Media expertise. When your TikTok Ads account gets suspended, it can instantly disrupt your marketing campaigns, pause all … Read more
TikTok ads are no joke. With over 2 billion global users, TikTok has become one of the most powerful platforms for capturing attention, shaping trends, and driving real revenue. Eddie Yoon, Senior Director of Paid Media at NP Digital, puts it clearly: “Businesses ignoring TikTok are missing out on the biggest attention-grabbing platform in digital … Read more
